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British Heart Foundation 'yoobot' by Grey London

But this time, users can create a YooNot, the evil alter-ego of YooBot, that encourages them to eat junk food and be lazy. Create your own Yoobot at a dedicated website from the 28th September. ...

Crisis-hit Eurostar discovers social media users want more than marketing

More than 2,000 people were trapped in the Channel Tunnel on Friday night after five trains broke down due to temperature variations, with some stuck on trains for up to 16 hours. Many complained about the lack of information and supplies such food and toilet paper, while the heat and close conditions led ...

Google reveals visual search ambitions with Google Goggles

Dubbed 'Google Goggles' , the feature works on Android 1.6+ devices and currently can be used to identify landmarks, works of art and products but, according to Google, doesn't work so well on things like cars, animals or food. It is only in Google Labs stage - ie experimental testing - at the moment due ...

Burger King web campaign shows bikini-clad woman singing in the shower

;} The fast-food chain is targeting young men through the 'showercam' website, where consumers can vote ...

MyDish signs up to Glam Media

LONDON - MyDish.co.uk has joined the Glam Media UK network as part of the online media group's food...; mso-bidi-language:#0400;} The site's food and drink channel has 45 sites in its network and reaches more than 700,000 consumers with an interest in food UK each month. MyDish.co.uk was set up ... appeared on BBC2's Dragons' Den earlier this year. The web site is described as the Facebook for food ...

Report suggests Amazon is looking at creating a high-street presence in UK

their assault on the non-food sector. Asda recently rolled out its online collection service, Adsa Direct, across 150 stores. Whilst Sainsbury's is looking to enhance its online non-food offering through ... Research. IGD predicts that non-food sales in UK grocery stores will increase by 40% to 16.2bn in 2014 ...

Martin Sorrell's GroupM predicts end of UK ad recession

to the report, requires a recovery in the most stricken sectors: financial services, automotive and food, "of ...

Food and drink industry round table: marketers look ahead

LONDON - We invited marketers from across the food and drink industry to take part in a round table...;} Marketing Promotion Food and drink marketing used to be simple. Consumers would write a shopping list ... boosted their own-brand goods. In a nutshell, there has never been a more challenging time to be a food and drink marketer. Round table video: Food and drink marketers take the initiative in self regulation ...

Round table video: Food and drink marketers take the initiative in self-regulation

LONDON - Food and drink marketers were praised for pre-empting the threat of regulation...of the hot topics debated at the Opening Up Food Drink' event, which saw senior fmcg marketers ... and Ben Pearman of Bird's Eye. Food and drink industry round table: marketers look ahead ...

Advertising to the YouTube generation

-sides. Agency Saatchi Saatchi Premier Foods - 'The OXO Factor' The campaign asks families to film a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.