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Food Standards Agency 'full of it' by MWO

05 Oct 2009

The 3million salt awareness campaign, which has angered a number of food manufacturers, aims to reduce the publics daily consumption of salt to 6g by next year. ...

Food Standards Agency 'full of it' by MWO

05 Oct 2009

The 3million salt awareness campaign, which has angered a number of food manufacturers, aims to reduce the publics daily consumption of salt to 6g by next year. ...

UKTV Food 'good food' by Red Bee Media

22 Jun 2009

UKTV Food is rebranding as Good Food and is promoting the change through a series of idents created...Introducing the endline We have fun with food, each ident focuses on people enjoying food in different settings such as at family roast, around a campfire, and at a dinner party, in a bid to show how food can bring people together. In one spot wild food, a group of friends are seen foraging ...

Marks & Spencer 'food' by Rainey Kelly Campbell Roalfe/Y&R

26 Feb 2009

Marks Spencer has released its new ad with actor David Jason providing the voiceover. David Jason ad for Marks Spencer released

Birds Eye 'good mood food' by AMV BBDO

26 Feb 2009

Madness frontman Suggs introduces viewers to the Birds Eye big house in his second appearance for its Good mood food ad campaign. The TV campaign, created by Abbott Mead Vickers BBDO, breaks today with support from radio and print activity. It follows on from Birds Eye s sponsorship of ITV ...

British Heart Foundation 'food4thought' by Lowe London

26 Feb 2009

The British Heart Foundation's new campaign, "food4thought" aims to educate kids about the ingredients found in typical junk food. Developed by Lowe, the idea behind the campaign is that the more kids know about what is in their food, the more often they will make heart-healthy choices. One press ad ...

Food and drink industry round table: marketers look ahead

01 Dec 2009 | by Richard Abbott

LONDON - We invited marketers from across the food and drink industry to take part in a round table...;} Marketing Promotion Food and drink marketing used to be simple. Consumers would write a shopping list ... boosted their own-brand goods. In a nutshell, there has never been a more challenging time to be a food and drink marketer. Round table video: Food and drink marketers take the initiative in self regulation ...

Round table video: Food and drink marketers take the initiative in self-regulation

01 Dec 2009 | by Richard Abbott

LONDON - Food and drink marketers were praised for pre-empting the threat of regulation...of the hot topics debated at the Opening Up Food Drink' event, which saw senior fmcg marketers ... and Ben Pearman of Bird's Eye. Food and drink industry round table: marketers look ahead ...

Marks & Spencer trials fresh-food counters in food halls

30 Nov 2009 | by Joe Thomas

LONDON - Marks & Spencer is trialling fresh-food service counters as part of a revamp of its Food...and hot cumberland sausages. John Dixon, food director at M S said: This trial is all about bringing that together and offering our customers a fantastic fresh food experience. We're trialling in two different ...

Campaign: Food and drink - The future of jaffa cakes is oblong

13 Nov 2009

Campaign: The future is oblong Client: Bahlsen PR team: Loud Timescale: July-September 2009 Budget: £40,000 German confectionery company Bahlsen wanted to raise awareness of its brand of jaffa cakes known as Messinos. Loud focused on the oblong shape of the Messino and created 'The future is...

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