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And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus Group

03 Dec 2009 | by Noel Bussey

the sale of its Italian frozen food business in a deal worth up to 800m ( 760m) that has attracted ...

Editor's comment: Fresh shoots for finance

10 Nov 2009 | by Richard Abbott

such as TSB is one solution, but the possible emergence of new high-street players provides greater food ...

And in the real world... Kraft, Axa Group, Vodafone and more...

09 Nov 2009 | by Matt Williams

Kraft has until 5pm today to launch a formal offer for Cadbury under UK takeover laws. If the global food giant is not forthcoming with an offer, then it will be forced to walk away for six months. Source: Guardian Axa Group, the insurance giant, is preparing to launch a 1.8 billion rights issue ...

Tesco renames financial services offering as group sales and profits increase

06 Oct 2009 | by Joe Thomas

giant opened 87 new stores, which included its 1000th Tesco Express store. In non-food its clothing ...

Co-operative Group expands agency review

06 Oct 2009 | by Joe Thomas

across its brands, including food, pharmacy and funeral services, but excluding its financial ... director of marketing, Patrick Allen, and Debbie Robinson, director of food retail marketing. Official ...

Marks & Spencer compares quality of its financial services to food and clothing

01 Oct 2009 | by Joe Thomas

LONDON - Marks & Spencer has rolled out a campaign to promote its financial services offering, M&S Money.

Return of M&A market brings cautious optimism to financial comms

17 Sep 2009 | by Alec Mattinson

Most high profile has been Kraft Foods' $16.8bn ( 9.67bn) bid for Cadbury, first reported last week, which has brought into play two of City PR's heavy hitters. Finsbury, which won Cadbury's financial PR account from Maitland late last year, is playing bid defence against the Brunswick-backed Kraft ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

of the top 10 most-loved brands were related to food and drink. Moreover, two retailers (Tesco and Marks ... the 'most-indifferent' brands list. In contrast, food, consumed by everyone on a daily basis, is a far more ... , and food is the ultimate personal experience. Cheapness This drives a wedge between those who like ...

Salary survey: marketers defy downturn with pay and bonuses

09 Sep 2009 | by Becky Wilkerson

spenders on marketing were publishers at 8% of turnover, charities at 5% and the food industry at 3 ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

09 Sep 2009 | by Noel Bussey

The planned merger of Orange and T-Mobile faces an uphill battle to convince competition authorities that the creation of Britain's biggest mobile phone company should be allowed to proceed. Source: The Times Kraft, the largest US food manufacturer, has warned that Cadbury will struggle to stay ...

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