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Magimix 'Only the strong survive' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

The campaign plays on the Darwinian notion of 'the survival of the fittest' and centres on the dynamics and food chain within the animal kingdom. Lions, monkeys, crocodiles and parrots are crafted out of strawberries, melon, courgettes, carrots, cucumbers and so on in this colourful, organic representation. A ...

Findus boosts marketing team with new hire

LONDON - Frozen foods giant Findus has hired Nick Jackson to the new role of consumer development...agencies Findus is Europe's largest frozen food and seafood companies with a 1.1 billion turnover ...

Marmite opens London shop

The pop-up shop opens today on Regent Street and will be open seven days a week. The store will stock more than 100 Marmite-inspired products, some of which will be sold there exclusively. Products include food, clothes, artwork and Christmas boxes. The tea toast bar aims to promote itself through ...

ZenithOptimedia wins Mars-Wrigley £80 million media buying

. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...

M&S to sell other brands for the first time in 125 years

. These categories include alcohol, confectionery, laundry, pet food and personal care. Brands to come ... will be replaced with a branded counterpart. John Dixon, executive director of food, said: "There are some ... quality food retailer." Sir Stuart Rose, M S chairman said: "Our trials have shown us that an edited ...

And in the real world... Kraft, obesity, General Motors, M&S, Boots and more

Normal 0 0 1 37 214 1 1 262 11.773 0 0 0 Kraft Foods saw its shares lose ground in after-hours trading on Tuesday, as its third-quarter results failed to deliver a boost that could increase the attractiveness of its cash-and-shares offer for Cadbury, the UK ...

Co-op widens advertising review

but will now take in the retailer's ad accounts for its food, pharmacy and funeral services. The pitch, which ...

Tesco aims to usurp Comet in electricals

. The news comes as Tesco increases its efforts in non-food with the launch of its new online clothing ...

And in the real world... BA, Marks & Spencer, Kraft/Cadbury, Woolworths, Tesco and more

formal takeover bid for Cadbury after the UK's Takeover Panel gave the US food group less than six weeks ...

And in the real world... easyJet, HMV, British Airways and more

of iron, zinc, calcium and vitamins in school food as well as the removal of salt from school canteen ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.