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O2 "quacky races" by Agency Republic

16 Mar 2009 | by Kate Nettleton

The campaign, created by Agency Republic, lives at www.quackyraces.com , where users can choose from a selection of five ducks. Each duck requires different amounts of love, sleep and food to be able to complete in the race and users can decide what the optimum level of care is to make their duck ...

Top five green initiatives in marketing in 2009

15 Dec 2009 | by Nicola Clark

. The initiative, designed to reduce household food waste, is part of chief executive Sir Terry Leahy's plan ...

Google reveals visual search ambitions with Google Goggles

08 Dec 2009 | by Jennifer Whitehead

Dubbed 'Google Goggles' , the feature works on Android 1.6+ devices and currently can be used to identify landmarks, works of art and products but, according to Google, doesn't work so well on things like cars, animals or food. It is only in Google Labs stage - ie experimental testing - at the moment due ...

And in the real world... Kraft, Axa Group, Vodafone and more...

09 Nov 2009 | by Matt Williams

Kraft has until 5pm today to launch a formal offer for Cadbury under UK takeover laws. If the global food giant is not forthcoming with an offer, then it will be forced to walk away for six months. Source: Guardian Axa Group, the insurance giant, is preparing to launch a 1.8 billion rights issue ...

Tesco launches store and product finder iPhone app

14 Oct 2009 | by Jacquie Bowser

(rather than non-food items) at present. Tesco plans to enhance the application to offer: The ability ... more non-food items such as electricals, household items and more. Critics of the application ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

09 Sep 2009 | by Noel Bussey

The planned merger of Orange and T-Mobile faces an uphill battle to convince competition authorities that the creation of Britain's biggest mobile phone company should be allowed to proceed. Source: The Times Kraft, the largest US food manufacturer, has warned that Cadbury will struggle to stay ...

And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell

07 Sep 2009

Kraft Foods on Monday went public on a 10.2bn ($16.75bn, 11.7bn) cash and shares offer for Cadbury after the UK s best-known confectionery brand rejected the US foods group s proposal. Source ...

Marketing's Field Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

, but long-term contract activity is flourishing, thanks to the need of food and drinks brands to maintain ...

And in the real world... Ford, Tesco, Whole Foods. Panasonic and more

04 Aug 2009 | by Kate Nettleton

Whole Foods, the organic supermarket, has posted an operating loss of 36 million for the year to 20 September 2008. Despite its parents group, Whole Foods Market Inc, already having to write off nearly 50 ...

Brand Manager of the Week

28 Jul 2009 | by Sarah Johnson

Pasquale. What can t you live without? Air, food, water and guitars, but not necessarily in that order ...

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