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Depaul UK 'iHobo' by Publicis London

Called iHobo and free to download from iTunes , the Tamagotchi-like app requires users to take responsibility for a homeless man who sends alerts related to subjects such as food and money. If the user does not take good care of the iHobo, or makes the wrong decisions based on the alerts, the life of the virtual ...

Paper Round (20 December) - Which clients are advertising in the national press?

Tesco ups its efforts to lure people doing their Christmas food shop while Curry's and Superdrug...Tesco puts out the word that its stores are open 24 hours per day until Christmas Eve across all the national newspapers today [the small print reads 'selected stores']. It s also promoting its Finest desserts line in the Daily Mail, The Times and the Daily Telegraph. Morrisons features a spread of food ...

Product placement to hit UK TV from Feb 2011

will be allowed of tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines ...

Paper Round (15 December) - Which clients are advertising in the national press?

Tesco takes out double-page ads in The Daily Mirror and The Sun to showcase its party and festive foods, while Morrisons encourages shoppers to "stock up and beat the snow" by picturing that much-needed essential: beer. Netto and Argos both include inserts in The Daily Mirror, while ...

One in five would follow brands for special deals

More than 65% of food shoppers use social media, the new research suggests, but they would be apprehensive about following food or food retail brands unless there was an incentive. At the same time, 21 ... , with 81% of those surveyed saying they would be interested in receiving coupons and offers for food ...

Paper Round (14 December) - Which clients are advertising in the national press?

With the party season in full swing, supermarkets compete to offer the best party food while Chanel..."extra special" party food, while Morrisons pictures products it considers "perfect for parties ...

Media Agency of the Year: PHD

three accounts, it also added Kraft Foods to its existing Cadbury business, in the face of stiff ...

Trading Places (10 Dec): This week's people moves in advertising, marketing and media

appointed as Premier Foods' first group marketing director. ( Marketing ) Marketing editor Gareth ...

Millie's Cookies launches charity X Factor cookies

, the operator of food and beverage brands in travel locations. ...

Paper Round (9 December) - Which clients are advertising in the national press?

Harrods includes a food special insert in The Independent highlighting festive luxury foods from its food hall. Asda reveals its independent price comparison results in an ad in The Sun. The supermarket came out top on a comparison of Christmas shopping saving shoppers over 30 when compared ...

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