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Year in review: 2010 A year in comms

of 2004. Iconic British confectionery brand Cadbury agrees to a 11.5bn takeover bid from US food ... of illegal deforestation. The food giant eventually agrees to make its palm oil more eco-friendly. APRIL ...

Paper Round (15 December) - Which clients are advertising in the national press?

Tesco takes out double-page ads in The Daily Mirror and The Sun to showcase its party and festive foods, while Morrisons encourages shoppers to "stock up and beat the snow" by picturing that much-needed essential: beer. Netto and Argos both include inserts in The Daily Mirror, while ...

One in five would follow brands for special deals

More than 65% of food shoppers use social media, the new research suggests, but they would be apprehensive about following food or food retail brands unless there was an incentive. At the same time, 21 ... , with 81% of those surveyed saying they would be interested in receiving coupons and offers for food ...

Paper Round (14 December) - Which clients are advertising in the national press?

With the party season in full swing, supermarkets compete to offer the best party food while Chanel..."extra special" party food, while Morrisons pictures products it considers "perfect for parties ...

Co-op to sponsor ITV weather

" agenda and encourage shoppers to change their habits. Tim Hurrell, Co-operative Food's managing director said: "This is a great deal for the Co-operative Food and gives us a unique opportunity ... and seasonal food." The deal was agreed directly with ITV by the Co-op's head of sponsorship Liz Matkin ...

Adwatch of the year 2010: highest recall across the year

different its people and the food they prepare in store. Morrisons has a real connection with fresh food ...

Total Media wins cruise and food accounts

Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns...Balance Foods account without a pitch, and is handling the planning and buying for the snack company ...

Media Agency of the Year: PHD

three accounts, it also added Kraft Foods to its existing Cadbury business, in the face of stiff ...

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Trading Places (10 Dec): This week's people moves in advertising, marketing and media

appointed as Premier Foods' first group marketing director. ( Marketing ) Marketing editor Gareth ...

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