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Colgate 'beef, chicken, broccoli' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

The images in the campaign feature dental floss stretching toward bits of food in the shape of an object that could also be used (less effectively) to remove beef, chicken, or broccoli from teeth. ...

Weight Watchers launches record New Year campaign

includes a "weekly allowance" of extra points to spend on food or drink, such as wine or a curry, which ... of the ProPoints plan. "From the advertising and in-meeting look to local marketing and our food range ... . The points for all foods have been recalculated, including a decision to make all fruit zero points. ...

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

OFT threatens fines for 'misleading' pricing

that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...

Mindshare wins $100m consolidated Cadbury, Kraft business in Asia

SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods.... The review, which was called earlier this year, follows Kraft Foods acquisition of Cadbury earlier ... for Kraft Foods to date. Mindshare works with Kraft Foods in Southeast Asia, and Cadbury had used a ... relationship with Kraft Foods in these markets." "As integration continues with Cadbury, we wanted to align ...

Coffee wars: Kenco takes on Starbucks Via

Kraft Foods which, as Marketing exclusively revealed last week, is drawing up plans to muscle ...

Unilever sets target of halving carbon footprint in 10 years

theirs." Unilever is the second biggest global food and personal care company, distributing products ...

Retailers braced for disappointing Christmas

they intended to spend between 100 and 249 on food and drink at home, while another 36% aimed to stay under ...

More non-food stores on the cards for Waitrose

of its Food & Home stores, as it looks to diversify revenues from its core food offering....Speaking at the IGD food conference yesterday (12 October), Price made a pointed reference ... " relating to its non-core food stores, but did not give further details. Waitrose has so far opened six Food Home stores: Canary Wharf, Cheltenham, Rushden, Southend-on-Sea, Salisbury, and now Leeds ...

Unilever announces crowdsourcing success and a new website

's consumer brands in foods, drink, cleaning agents and personal care products, Weed said it was centred ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.