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Weetabix reviews £10m ad account

The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London. Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Millie's Cookies launches charity X Factor cookies

, the operator of food and beverage brands in travel locations. ...

Co-op launches trials city delivery service in Manchester

director for Co-operative Food, said: "Almost 800,000 people live in and around Manchester city centre ...

OFT threatens fines for 'misleading' pricing

that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...

Argos ad banned for misleading delivery claims

its huge mass around, hunting for food. But imagine if it could Argos it ". Once the penguins ...

Profile: Putting love on the menu at PizzaExpress

If your food of choice is pizza, then a night out in, say, Bradford or Slough could soon become a ... , covering everything from the food and design of menus, advertising and CSR to unifying a group of free ... in the worthiness of their products, how Woods reconciles this with marketing a high-calorie food such as pizza ...

Brand or bland?

to the fact that its food is prepared fresh daily on the premises. Differentiate online It is a tough ...

Retailers braced for disappointing Christmas

they intended to spend between 100 and 249 on food and drink at home, while another 36% aimed to stay under ...

Morrisons promotes fresh food in Christmas campaign

s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.