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M&S 'spring 2010 collection' by RKCR/Y&R

24 Mar 2010

for the brand across clothing and food.

Waitrose 'joyful January' by Kitcatt Nohr

12 Jan 2010

food'. ...

Weight Watchers launches record New Year campaign

22 Dec 2010 | by Rachel Barnes

includes a "weekly allowance" of extra points to spend on food or drink, such as wine or a curry, which ... of the ProPoints plan. "From the advertising and in-meeting look to local marketing and our food range ... . The points for all foods have been recalculated, including a decision to make all fruit zero points. ...

Is advertising a key Christmas ingredient?

17 Dec 2010 | by Keith Glasspoole

for popular food brands, identifying different uses for the products, based around consumer conversations. Why ... on Christmas spending than it did last year, planning to spend more on food, presents and visiting family ...

One in five would follow brands for special deals

14 Dec 2010 | by Ed Owen

More than 65% of food shoppers use social media, the new research suggests, but they would be apprehensive about following food or food retail brands unless there was an incentive. At the same time, 21 ... , with 81% of those surveyed saying they would be interested in receiving coupons and offers for food ...

Co-op to sponsor ITV weather

13 Dec 2010 | by Ed Owen

" agenda and encourage shoppers to change their habits. Tim Hurrell, Co-operative Food's managing director said: "This is a great deal for the Co-operative Food and gives us a unique opportunity ... and seasonal food." The deal was agreed directly with ITV by the Co-op's head of sponsorship Liz Matkin ...

Online food shoppers shun marketing tactics

10 Dec 2010 | by Ed Owen

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Tesco most searched food and drink term in the UK

09 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

Tesco, the UK's largest supermarket, is the UK's most searched-for online food and drink term...Tesco is top of the list for most searches in the food and drink category, and is second most ... . Asda is the next brand name to appear in the food and drink list, but in third place, after the search ... overall Top food and drink Top high street Facebook Tesco Argos ...

Tesco clubcard push topples website

09 Dec 2010 | by Ed Owen

The offer was launched in Novembe r, allowing clubcard owners to double the number of points they hold, and spend on non-food items such as iPads. However, shoppers have been slower than expected to redeem their points and take advantage of the offer, and a surge of traffic hit Tesco stores ...

Co-op launches trials city delivery service in Manchester

08 Dec 2010 | by Ed Owen

director for Co-operative Food, said: "Almost 800,000 people live in and around Manchester city centre ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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