Top European Agencies 1997: FRANCE - PR is becoming less the little sister of advertising as clients turn to it for strategic advice
25 Jul 1997
; French frozen food specialists Patigel; and UK turkey farmer Bernard Matthews. Demand ...
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Advertising body seeks agency for public affairs
10 Apr 1998 | by IAN DARBY
the Government that the remit for its proposed Food Standards Agency will not extend to food advertising ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
says it is a virtuous circle: If it is Heinz producing a new food product, consumers are more likely ... Post-It brand. Interbrand s Mottram refers to food giant Nestle as having a hybrid architecture ...
Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks
18 Apr 1997 | by DANNY ROGERS
, food and entertainment, F-H is stronger in corporate, financial and public affairs. In terms ...
NEWS: Clarion adds flavour to image of Oriental Express food range
06 Dec 1996
its frozen food label Oriental Express....Ross Vegetable Products is spending over pounds 150,000 on a public relations campaign to spice up its frozen food label Oriental Express. The company, owned by United Biscuits, has ... -launch. Clarion, which has worked for United Biscuit s Frozen and Chilled Foods division for three years ...
NEWS: PR EUROPE
17 May 1996
by Sweden s food producers and packagers. Financed by a product levy, Forpackningfradet collects ...
NEWS: STOP PRESS
10 May 1996
and TV programme provider specialising in the food and drinks sector. Hollander, which will receive ...
CAMPAIGNS: PRODUCT LAUNCH; Make it big with a small packet
01 Mar 1996 | by MARY COWLETT
Client: Derwent Valley Foods PR Team: Lawson Dodd Communications Management and in-house marketing...Client: Derwent Valley Foods PR Team: Lawson Dodd Communications Management and in ... , handled by Derwent Valley Food s retained agency Lawson Dodd Communications Management, marked a change ... and magazines such as GQ and Living, as well as the trade press. Derwent Valley Foods estimates ...
NEWS: BDDP is close to ownership deal with FD directors
08 Dec 1995 | by AMANDA HALL
for Littlewoods with the Iceland frozen food chain. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
