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The Week

put out a brief for consumer PR support. - Arla Foods is understood to be holding a four-way pitch ...

Big Daddy rally boosts image

In mid-2005, Dreamland corporate bought back the location and spent many months bringing the food ... project basis. The firm recently helped bolster PR efforts for Dreamland by landing a segment on the Food ... . By bringing back Big Daddy, the restaurant was able to manifest its quality food and service without being ...

Kraft sniffs out an experiential marketing platform in 'People'

Kraft Foods has teamed up with People to bring consumers the latest in olfactory delights....Kraft sponsored a special issue of the glossy that hit stands last Monday featuring five ads and a special editorial section with rub 'n' sniff foods, enticing readers to first smell and then hopefully buy ... and do not engage any of the other senses. 3 Many companies - from Kraft Foods to Starwood Hotels ...

Marketing cannot cover up for company shortcomings

consultation, only to have to wade through decrepit furniture, stacks of newspapers, and plates of food

Partida broadens outreach

. PR efforts include media outreach to spirits, food, travel, and luxury lifestyle books, plus media ... in each new market, followed by press events for tastemakers and entertainment, food, and lifestyle press ...

Avastin price issue complicates PR's role amid rising drug costs

The annual cost of the drug to treat breast and lung cancer, for which it is not yet approved by the Food Drug Administration, would be roughly double that of a yearlong treatment with Avastin for colorectal cancer. Based on clinical studies, the drug is expected to extend life by several months ...

ReputationRx

. The Food and Drug Administration has recently required a warning on the patch. The questions of what did ... immediately after a product receives Food and Drug Administration approval. But with the stakes so high ...

Boycotts of GLBT marketing don't deter diversity efforts

had been one of the busiest boycotters in 2005, threatening boycotts of Kraft Foods for its ...

Interview: Gillian Smith

Burger King has received many accolades for viral marketing, from its Subservient Chicken website to SithSense.com, its recent Star Wars tie-in. The fast food corporation also served as one of the first ... restaurants to buy food and have a great experience. So we have to rely very heavily on the 30-second ...

FDA hearing might influence DTC strategy

The Food and Drug Administration last month held public hearings on the future of direct

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.