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Mission Foods hands Storm its tortilla Euro brief

29 Sep 2000

The world s biggest tortilla maker Mission Foods has appointed Storm Communications on a mission...The world s biggest tortilla maker Mission Foods has appointed Storm Communications on a mission ... . Mission Foods has a vision of changing the perception of tortillas from being a specialist food, to a ... tortillas and corn chips. Mission Foods is a subsidiary of the Mexican company Grupo Maseca. ...

CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image

29 Sep 2000 | by BEN BOLD

are what they eat' and discusses food and drink that can be of benefit - whether ingested or applied ...

Phipps takes all after Sherry bid

14 Apr 2000 | by JENNIFER WHITEHEAD

like wine, and can complement certain foods. The agency also handles work for the German Wine ...

Campaigns: Spreading the Marmite message - Consumer PR

28 Jan 2000 | by MAJA PAWINSKA

Marmite as a brand, rather than as a food. Objective To create a media and consumer ... was set up on the homepage for users to vote love it or hate it on celebrities, issues, and food ...

Lexis takes KP account from Countrywide

10 Dec 1999 | by DAVID MCCORMACK

United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods...United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods, on fees in excess of pounds 250,000. The work was won after a two-way pitch against four-year incumbent, Countrywide Porter Novelli. The win means that Lexis now holds the lion s share of United Biscuits ...

STOP PRESS: M&S merges press offices under Challier

19 Nov 1999 | by GIDON FREEMAN

Marks and Spencer has merged its food and general press offices into one department under food...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

19 Nov 1999 | by ANDREW HOLT

The staff behind Iceland s Eggs show their true colours campaign were obviously born to the job. The media gave generous coverage to the fact that Iceland is the first UK food retailer to remove colorants from chicken feed. It is now feeding its birds on a natural diet, producing paler ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

10 Sep 1999 | by SIMON ELLERY

food in the kitchen, tired looking dads coming home from work and cheerful children no longer reflect ...

MEDIA: The tobacco ban is not the end all for advertisers

09 Jul 1999 | by MAGGIE BROWN

the peddlers of expensive toys, junk food or trainers of corrupting innocent minds. The ITC s most ...

INTERNATIONAL: Public responds to Monsanto PR campaign

24 Jul 1998 | by MAGGIE BROWN

sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne...LONDON: More than 2,700 people have telephoned the public information hotline set up by life sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne ... about genetically modified food. ...

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