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Depaul UK 'iHobo' by Publicis London

Called iHobo and free to download from iTunes , the Tamagotchi-like app requires users to take responsibility for a homeless man who sends alerts related to subjects such as food and money. If the user does not take good care of the iHobo, or makes the wrong decisions based on the alerts, the life of the virtual ...

Think BR: BrandZ shows why technology matters

All too often marketing is about segmentation, dividing up men and women by age, education, location or by behavior. We all do the same with product and service sectors. Trends that affect retail are usually regarded as distinct from those that impact on fast food suppliers. It s an approach ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Think BR: How can brands harness the power of NFC?

management app at theme parks, an app that syncs the users dietary requirements with food products in store ...

Trading places: this week's people moves

director Douglas Lamont . ( Marketing ) Pizza and biscuit-maker Northern Foods has appointed its ...

Immediate launches Lonely Planet and Top Gear iPad apps

. The Top Gear Portfolio app does not include advertising. BBC magazines Focus, Good Food and The Sky ...

Siemens bankrolls Channel 5 design show

product placement deals include 'Mexican Food Made Simple' sponsored by Mission Foods and 'Garden ER ...

Power 100: 100 to 50

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

The Big Digital Debate: The Panel

. A role as marketing manager at Mattesons Kerry Foods followed before Power joined Burger King ...

Waitrose invests in mobile presence

for the food retailer. A spokeswoman for Waitrose said the mobile website had the "look and feel ... including weight conversion charts, seasonal food information, a food and wine-matching guide, a nutritional ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.