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Wispa 'time well misspent' by Fallon

21 May 2012

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

Cobra 'Cobra train' by BMB

29 Feb 2012

including DJs and a food writer discussing the culture. It was written and art directed by Julia Martens ... , a food journalist and a pair of young musicians. ...

Mr Kipling 'grandma's tin' by 101

29 Feb 2012

Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition..., the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment for Premier Foods. The TV ad is the start of a new marketing campaign for the brand in 2012." The ad ...

Clover Lighter 'life lovers' by Grey London

28 Oct 2011

The ad was filmed during a live performance at a food festival. It will air on TV and in cinemas, and will be supported by outdoor and experiential work, with a custom-designed "Yes You Can" van travelling around the country. Visitors to the Clover Lighter fan page on Facebook can meet the members of the choir ...

Wrigleys 'everyone' by AMV BBDO

02 Mar 2011

The ad once again features the brand s food characters as well as a young man going about his day followed round by the food characters. When he chews the gum, the characters fly out of his office window. The multimedia campaign, created by AMV BBDO, runs across TV, outdoor, digital display ...

Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...

Hovis launches British Farmers Loaf with £3.5m marketing push

11 May 2012 | by Sarah Shearman

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...into tomorrow's 'Britain's Got Talent' final. At the start of this year, Premier Foods announced ... at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

19 Oct 2011

foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...

My YouTube ad of the week: Sue Unerman, MediaCom

02 Jun 2011

channel for hangovers and junk food than YouTube? Where, of course, creatively you have to be playful ...

Wrigley brings back 'Food Creatures'

01 Mar 2011 | by John Reynolds

new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...

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