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British Heart Foundation 'yoobot' by Grey London

But this time, users can create a YooNot, the evil alter-ego of YooBot, that encourages them to eat junk food and be lazy. Create your own Yoobot at a dedicated website from the 28th September. ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... , including information on food-sourcing, its environmental contribution and charitable activities ...

Trinity Leeds kicks off online hype ahead of 2013 opening

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Burger King pushes innovation message with first lamb recipe

The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread, which it is introducing for the Easter period as a promotional product. Lamb Flatbread ... underscores our commitment to premium and fresh food." The Lamb Flatbread contains a flame-grilled lamb ...

Brand barometer: Fast-food chains, which one is most prominent online?

McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.

Digital killed the marketing star

, Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ... to reaching housewives, their target audience, says Jon Goldstone, Premier Foods' outgoing group marketing ... of the fast-food chain's marketing division last February, cutting the UK team from 10 to four people ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...

Domino's launches pizza-ordering iPad app

in pizza sales via the iPhone. Earlier this month, the fast-food brand signed a deal with Channel 5 ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

to our portfolio of clients, and in particular in the fast food category. "We knew we could bring a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.