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Depaul UK 'iHobo' by Publicis London

Called iHobo and free to download from iTunes , the Tamagotchi-like app requires users to take responsibility for a homeless man who sends alerts related to subjects such as food and money. If the user does not take good care of the iHobo, or makes the wrong decisions based on the alerts, the life of the virtual ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... of food retailing,' argues Gissing. His pronouncement is backed by the latest figures from ... spring. Although international expansion is at the back of its mind, Gissing says the UK food market ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Think BR: How can brands harness the power of NFC?

management app at theme parks, an app that syncs the users dietary requirements with food products in store ...

Data marketers should stick to subjects consumers care about

rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer

Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ...

Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens

and build brand partnerships. It is also working with Red Bull and Kraft Foods to broaden its mobile offer ...

M&S launches first Samsung TV app

Product ranges at M S will be showcased via the app through tips on high-street trends, lifestyle, food, fashion and technology. A Samsung spokesman said the app was not transactional, but added that this was something that might feature in the future, "as Smart TVs continue to advance in technology and more people ...

Will BlackBerry's association with the recent riots affect the brand? The Marketing Society Forum

is how brands respond to the riots and looting. Consider the retailers that handed out food and drinks ...

Marketing, PR and digital: brands bring it all together

by their purpose, as well as the company they keep. INNOCENT - BREAKING THE RULES There are FMCG food ... of Innocent's DNA.' Innocent's venture into food in 2008, when it launched its Veg Pot line, was a product ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.