Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
management app at theme parks, an app that syncs the users dietary requirements with food products in store ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...
M&S joins O2 location-based deals offering
17 Jan 2011 | by Ed Owen
it in-store. For this deal, O2 customers that have expressed an interest in food and drink ...
The Big Digital Debate: The Panel
24 Nov 2010
. A role as marketing manager at Mattesons Kerry Foods followed before Power joined Burger King ...
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
Trading Places: This week's people moves
02 Jul 2010 | by Staff
at Premier Foods . Brennan, who is also the general manager for snacks at the cereal giant, takes the role of general manager of Premier Foods' meat free division, which includes the Quorn brand. ( Marketing ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Publicis London launches iHobo app to raise homeless awareness
10 May 2010 | by Anne Cassidy
iPhone users get to make decisions impacting the virtual homeless person s life, such as offering food, money or emotional support, and alerts are sent to notify the user when the iHobo needs help. The app, made by Publicis London for the homeless charity Depaul UK, makes the point that homeless people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
