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Wispa 'time well misspent' by Fallon

21 May 2012

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

Cobra 'Cobra train' by BMB

29 Feb 2012

including DJs and a food writer discussing the culture. It was written and art directed by Julia Martens ... , a food journalist and a pair of young musicians. ...

Mr Kipling 'grandma's tin' by 101

29 Feb 2012

Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition..., the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment for Premier Foods. The TV ad is the start of a new marketing campaign for the brand in 2012." The ad ...

Clover Lighter 'life lovers' by Grey London

28 Oct 2011

The ad was filmed during a live performance at a food festival. It will air on TV and in cinemas, and will be supported by outdoor and experiential work, with a custom-designed "Yes You Can" van travelling around the country. Visitors to the Clover Lighter fan page on Facebook can meet the members of the choir ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Taming the data deluge

05 Apr 2012 | by David Benady

product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

, Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ... to reaching housewives, their target audience, says Jon Goldstone, Premier Foods' outgoing group marketing ... of the fast-food chain's marketing division last February, cutting the UK team from 10 to four people ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

Technology creates a whole new ball game for sports marketing

09 Dec 2011 | by John Reynolds

. Fans can use their smartphones to order food, watch goals (see box, below right) and, now, even to get ... on the back of seats that allow spectators to order food. While bandwidth restrictions are still impeding ...

Kraft seeks agency for Toblerone work

24 Nov 2011 | by Matt Williams

Kraft Foods is in talks with its roster agencies regarding the digital advertising duties for its...challenges. Agencies on the US food giant's roster with digital capabilities include Work Club, Proximity ...

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