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Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...
The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat. The appointed agency will be expected to work across direct marketing, digital ...
owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ... compared to other foods". Secondly, it concluded that the presentation of the ad exaggerated the benefit ... prohibited it from comparing the nutritional properties of the product with any food or drink other than milk ...
to our portfolio of clients, and in particular in the fast food category. "We knew we could bring a ...
, there are interesting parallels here between "content grazing" (or media snacking, as it used to be called) and the fast-food ... , whereas with the fast-food industry the effect was easy to see, the effects of Distraction Culture ...
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
posting our best year to date." The group added Kraft Foods and Tesco to its portfolio of clients last ...
LONDON - Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan...The process was handled by Creativebrief and includes all of the European brands in the Kraft Foods portfolio. In the past, Kraft had used agencies on a project basis for its digital work. A Kraft ... ads. The US food giant's 11.7 billion takeover of Cadbury was completed at the start of February ...
LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its...The global food manufacturer has approached its roster agencies with a view to holding a pitch. Kraft is understood to be keen to increase its CRM spend on Philadelphia, having not invested much ... -minute shows, which aired daily on UKTV's Good Food channel. ...
up the marketing activity on their coffee brands. Last week, Kraft Foods released a high ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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