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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Taming the data deluge

05 Apr 2012 | by David Benady

product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...

Data marketers should stick to subjects consumers care about

30 Mar 2012 | by John V Willshere

rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 Mar 2012

New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition....marketing. At least the New Covent Garden Food Co was able to find out what customers really thought ...

Premier Foods shifts focus of 'Great Little Ideas' campaign

25 Oct 2011 | by John Reynolds

Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase support...recipe ideas using products across the range of Premier Foods brands, will look to drive better ...

Waitrose unveils first loyalty card in strategic shift

25 Oct 2011 | by Gemma Charles

the scheme was a way to say thank you to customers, as well as understand more about the food they love ...

Tesco revamps Direct to create 'Amazon-style' offering

16 Aug 2011 | by Rachel Barnes

of consumers with similar profiles. According to Tesco, it is expanding its non-food range 'by thousands ... .' Tesco's long-term ambition is to be as big in non-food as it is in food. Tesco.com has annual sales ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

08 Jun 2011 | by Ryan Newey, Co-founder, Fold7

. However, the US is not necessarily the country we look to when considering food choices, especially ... 's just me, or maybe it's an English thing. My mum always told me not to play with my food, and mums know ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

Vouchers and gift cards: All in the experience

11 Mar 2011 | by Nicola Clark

, complete with a selection of fine rare wines and gourmet food. A Harrods Gift Card has to be loaded with a ...

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