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Evaluation: How PR could learn to improve its aim

a household eats out and how much it spends on food shopping every week. London is largely made up ... professionals have an above-average interest in fine arts and antiques, golf, gourmet wine and food. They spend ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

The name McDonald s instantly conjures up a fast-food restaurant. Not so with Virgin, where ...

Focus: Handling and Distribution - Achieving effective postal strikes

dairy products for client Anchor Foods by serving them up to the predominantly female staff on women ... and courier to national food journalists and radio stations which held tastings live on air. To add further spice they were accompanied by other foods alleged to have aphrodisiac qualities and a hornometer ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.