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LONDON - Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan...The process was handled by Creativebrief and includes all of the European brands in the Kraft Foods portfolio. In the past, Kraft had used agencies on a project basis for its digital work. A Kraft ... ads. The US food giant's 11.7 billion takeover of Cadbury was completed at the start of February ...
LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its...The global food manufacturer has approached its roster agencies with a view to holding a pitch. Kraft is understood to be keen to increase its CRM spend on Philadelphia, having not invested much ... -minute shows, which aired daily on UKTV's Good Food channel. ...
consumers to collect and redeem points on all its food, drink and other merchandise. The scheme replaces ...
up the marketing activity on their coffee brands. Last week, Kraft Foods released a high ...
by brand owners including Kraft Foods and Nestl . However, Cadbury is the first brand to launch a ...
will be responsible for the POS, pack design for the entire promotion which will run across retail, food, convenience ...
LONDON - Organix, the baby food company, has appointed Tullo Marshall Warren (TMW) as its lead...in the UK, is not as dominant in the wet foods category. Its Organix Goodies snack range is the country's number one-selling baby snack, with sales rising 23% in 2009 to 16.6m. In wet foods, however, the Baby ... Baby. Recently, there has been controversy surrounding baby and toddler foods, with the BBC Panorama ...
and voting on categories including clothing, and also reader ratings on items such as food recipes ... , Real Food, in March. The 60-page, handbag-sized title will have a circulation of 1.25 million. Real Food will be supported by a website at www.tesco.com/food , which will carry all Tesco's food ...
small-scale London businesses, such as Hummus Brothers fast-food restaurants and Dose Espresso, have ...
LONDON - Kraft Foods is ramping up its digital strategy for its coffee brand Mellow Bird...The food giant's first social networking campaign for the brand will launch on Facebook and will build on its Born to be mild' strapline created last year. The social networking campaign is part of a wider marketing activity that will also include TV and will be an extension of last year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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