Waitrose 'joyful January' by Kitcatt Nohr
12 Jan 2010
food'. ...
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Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw
29 Mar 2010
In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition....marketing. At least the New Covent Garden Food Co was able to find out what customers really thought ...
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
are not appropriate food for anyone who spends their lives flopped in front of a computer screen. But they re fine ...
Agencies line up for Birds Eye account
17 Nov 2011 | by Sara Kimberley
The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat. The appointed agency will be expected to work across direct marketing, digital ...
DMA agrees new green targets with Defra
01 Nov 2011 | by Daniel Farey-Jones
of progress. The new voluntary agreement with the Department for the Enviroment, Food and Rural Affairs ... their letterbox" and "also throws down the gauntlet to those companies hand-delivering brochures and fast-food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
