to remove filtersTaming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition....marketing. At least the New Covent Garden Food Co was able to find out what customers really thought ...
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
are not appropriate food for anyone who spends their lives flopped in front of a computer screen. But they re fine ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
