Waitrose 'joyful January' by Kitcatt Nohr
12 Jan 2010
food'. ...
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Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw
29 Mar 2010
In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
are not appropriate food for anyone who spends their lives flopped in front of a computer screen. But they re fine ...
Agencies line up for Birds Eye account
17 Nov 2011 | by Sara Kimberley
The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat. The appointed agency will be expected to work across direct marketing, digital ...
DMA agrees new green targets with Defra
01 Nov 2011 | by Daniel Farey-Jones
of progress. The new voluntary agreement with the Department for the Enviroment, Food and Rural Affairs ... their letterbox" and "also throws down the gauntlet to those companies hand-delivering brochures and fast-food ...
Premier Foods shifts focus of 'Great Little Ideas' campaign
25 Oct 2011 | by John Reynolds
Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase support...recipe ideas using products across the range of Premier Foods brands, will look to drive better ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
the scheme was a way to say thank you to customers, as well as understand more about the food they love ...
CREATIVE STRATEGY: The Venky's ad? An amateurish punt, Brian
15 Sep 2011 | by Simon S Kershaw
thought that rubbish food commercials would ever be one of them? ...
Tesco revamps Direct to create 'Amazon-style' offering
16 Aug 2011 | by Rachel Barnes
of consumers with similar profiles. According to Tesco, it is expanding its non-food range 'by thousands ... .' Tesco's long-term ambition is to be as big in non-food as it is in food. Tesco.com has annual sales ...
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