Editorial: How science can move marketing up food chain
23 Oct 2009
current position at the bottom of the food chain and give it more of a scientific and economic leg ...
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Diary: Food for thought
05 Feb 2010
Campaign seems to be getting conflicting messages from the industry at the moment. On the one hand, everyone says they're busier than ever, and on the other, they seem to have time to experiment with apparently meaningless online activities.
The Week: Advertising news - Govt proposes food code
21 Aug 2009
The Government is plotting a set of voluntary guidelines for food manufacturers, aimed...The Department of Health has issued a tender seeking external partners to develop the details of the proposals, which are expected to include addressing the placing of less nutritious food at children's eye levels in shops. It is also expected to require greater transparency of company policies and consistency ...
Hotline: Beijing Arman Food Company looks for agency
31 Jul 2009
Beijing Arman Food Company is looking for an agency to handle a £1 million integrated brief
The Week: Advertising news - Food ads lead to snacking
17 Jul 2009
New research has shown that food-related ads are encouraging unhealthy snacking among children...The study from Yale University compared subjects watching TV including ads with and without food content. Both adults and children watching programmes with food ads consumed more readily available snack foods while watching TV. ...
The Week: Media reviews - Zenith lands pet food task
27 Feb 2009
Mars Petcare UK has appointed ZenithOptimedia to handle its £15 million media planning account.
CAP publishes changes to non-broadcast ad code on food claims
19 Jan 2009 | by Caroline Lovell
The changes bring the CAP Code in line with new European legislation on nutrition and health claims made on foods. This piece of legislation aims to protect consumers from misleading or false claims. Because the changes to the CAP code reflect changes in the law, they come into force ...
The World: Boston - Campbell Mithun nets Schwan Food range business
05 Dec 2008
Schwan Food has awarded Campbell Mithun the media and promotional tasks for its range of products.
Govt threatens junk food ad curbs across all media
15 Oct 2008 | by Our Parliamentary correspondent
advertising for junk foods...." foods and drinks. A study for the Department of Health by Thomson Intermedia found that child ... though the food and drink ad market grew by 19 per cent. The biggest drops were for fast food ... that children have to the promotion of food which is high in fat, salt or sugar." The report says: "This growth ...
New Covent Garden Food Co hires The Brooklyn Brothers
03 Oct 2008 | by Noel Bussey
The New Covent Garden Food Co has appointed The Brooklyn Brothers to handle its advertising account...created by Hooper Galton. Andrew Ovens, the marketing manager at the New Covent Garden Food Co, said ... campaigns in 2009." The New Covent Garden Food Co launched in 1987. It was acquired by the Daniels Group in 1998, with a further stake being taken by Singapore Food Industries in 2001. The brand was re ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
