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Bakers creates TV soundtrack just for dogs

Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high

VCCP named most 'in-demand' shop

and Burton's Foods. The second-most-successful in terms of wins was Bartle Bogle Hegarty, which converted ...

Best of the blogs

was just ordering some food here in Beijing and had a thought because, a long time ago, I had the good ...

Pitch Update

Agency Assessments, in two weeks' time. The fast-food company, which last year appointed CHI Partners ...

Oasis to sponsor ITV2's Celebrity Juice

the brand's association with food while showcasing the unique Oasis personality to our target audience ...

McCain cooks up potato-scented bus stop campaign

McCain Foods, the frozen food manufacturer, is installing the smell of baked potatoes to 10 bus...-cooked jacket potatoes in just five minutes. Mark Hodge, head of brand at McCain Foods, said: "McCain Ready ...

McDonald's ad tackles first day nerves

president, marketing, McDonald's UK, said: "Our latest advert focuses on the high-quality food and dining ... customers can enjoy the same great food and service regardless of where or when they visit us and our modern ...

The history of advertising in quite a few objects: 28 David Ogilvy's chateau

massive ego but also allowed him to indulge his passion for French food and wine, the country's landscape ...

Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m

Premier Foods is launching a £6m ad campaign for Sharwood's, as part of its £50m renewed investment...advertising. The investment is part of the company's commitment to being the "best in British Food ... . Michael Clarke, chief executive officer, Premier Foods, said: "The awareness and popularity of our Power ... . The 2m ad will document Grossman from a toddler to the present day underlining his passion for good food ...

Saatchi & Saatchi appoints Leigh Thomas as UK managing director

the account team and to oversee the Kerry Foods and Toyota GB business, will focus on the day-to-day running ... . In addition, Charlie Pym, the T-Mobile and Kerry Foods business leader, has been promoted to business ...

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