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Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...

Cadbury Wispa launches £3.5m ad campaign

22 May 2012 | by Sara Kimberley

and buying. Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular ...

Behind the scenes: Reggae Reggae Sauce's first TV ad

17 Apr 2012 | by Sara Kimberley

The four-minute, 30-second footage includes interviews with the Reggae Reggae Sauce founder Levi Roots, who successful pitched his hot sauce idea on the BBC's business show 'Dragons' Den'. The brand's marketing director, Peter Baxendell, looks at the strategy behind the ad, which explains how food can ...

Reggae Reggae Sauce brought to life in Aardman TV ad

16 Apr 2012 | by Arif Durrani

the strapline "Put some Music in your Food". Media planning and buying is being handled by ZenithOptimedia ... credits Project name: Put some Music in your Food Client: Peter Baxendell, Marketing and Business Development Director of AB World Foods Brief: Make Levi Roots Reggae Reggae Sauce a more exciting alternative ...

Cheestrings takes Spaghetti variant to TV

05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Cheestrings, the cheese snack brand owned by Kerry Foods, is advertising its Spaghetti variant.... Dan Hopkirk, marketing manager for dairy at Kerry Foods UK, said: "Cheestrings Spaghetti has been a ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

04 Apr 2012 | by Daniel Farey-Jones

misleading to suggest readers could meet all their family s food needs for a week for 50 ...

McDonald's kicks off grassroots football push

02 Apr 2012 | by Sara Kimberley

executive Jim Skinner announced he was retiring from the fast-food chain after seven years in the role ...

Kraft rolls out seductive Carte Noire ad

23 Mar 2012 | by Sarah Shearman

Kraft Foods is launching the latest ad in its 'Seductively Silky' campaign for its Carte Noire...', featuring Joseph Fiennes, Dominic West and Greg Wise, reading passages from Penguin fiction. Kraft Foods ...

McDonald's ad tackles first day nerves

06 Feb 2012 | by Sara Kimberley

president, marketing, McDonald's UK, said: "Our latest advert focuses on the high-quality food and dining ... customers can enjoy the same great food and service regardless of where or when they visit us and our modern ...

Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m

30 Jan 2012 | by Sara Kimberley

Premier Foods is launching a £6m ad campaign for Sharwood's, as part of its £50m renewed investment...advertising. The investment is part of the company's commitment to being the "best in British Food ... . Michael Clarke, chief executive officer, Premier Foods, said: "The awareness and popularity of our Power ... . The 2m ad will document Grossman from a toddler to the present day underlining his passion for good food ...

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