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Colgate 'beef, chicken, broccoli' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

The images in the campaign feature dental floss stretching toward bits of food in the shape of an object that could also be used (less effectively) to remove beef, chicken, or broccoli from teeth. ...

Ariel 'be prepared' by Saatchi & Saatchi Guangzhou

the catastrophic consequences of messy food in a new campaign for Ariel detergent....Running in China, the executions use dramatic imagery of food splashing its contents at unsuspecting victims. ...

Magimix 'Only the strong survive' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

The campaign plays on the Darwinian notion of 'the survival of the fittest' and centres on the dynamics and food chain within the animal kingdom. Lions, monkeys, crocodiles and parrots are crafted out of strawberries, melon, courgettes, carrots, cucumbers and so on in this colourful, organic representation. A ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.