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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

21 Jul 2011 | by Alex Brownsell

17-year stint working across Unilever's food and drink brands. Has he found the consumer landscape ... manager, food and beverages division, Unilever 2001-2004: Director of marketing and communications ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

Fairy Liquid hires children's food guru Annabel Karmel

19 Apr 2011 | by Loulla-Mae Eleftheriou-Smith

Procter & Gamble brand Fairy Liquid has appointed Annabel Karmel, the children's cookery book author and TV cook, as its ambassador in an effort to reinforce its long-running family message.

Mindshare wins $100m consolidated Cadbury, Kraft business in Asia

01 Dec 2010 | by Staff

SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods.... The review, which was called earlier this year, follows Kraft Foods acquisition of Cadbury earlier ... for Kraft Foods to date. Mindshare works with Kraft Foods in Southeast Asia, and Cadbury had used a ... relationship with Kraft Foods in these markets." "As integration continues with Cadbury, we wanted to align ...

Unilever announces crowdsourcing success and a new website

12 Oct 2010 | by Arif Durrani

's consumer brands in foods, drink, cleaning agents and personal care products, Weed said it was centred ...

Trading Places: This week's people moves in advertising, marketing and media

10 Sep 2010 | by Staff

Foods , the organic and natural food company, has appointed Patrick Cairns to the role of chief executive. Cairns' most recent role was as chief executive at upmarket baby food brand Plum Baby ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Mindshare retains Unilever's £700m media business in Western Europe

08 Feb 2010 | by Arif Durrani

The regional media account for the multinational conglomerate behind a plethora of consumer product brands in foods, drinks, cleaning agents and personal care products is the largest in the business, with the UK accounting for 150m of spend in the last year alone. Mindshare has also won Unilever's 515 ...

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