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Big tobacco uses First Amendment to fight introduction of graphic warnings

01 Sep 2009 | by Staff

responsibility for regulating tobacco products shifted to the Food Drug Administration, after years ...

Piers Morgan fronts UK launch of Burger King's Flame fragrance

15 Jun 2009 | by Jennifer Whitehead

-related marketing campaign, provided a voiceover for Marks Spencer's food advertising. Read the Celebrity ...

British consumers rank top 50 companies by reputation

04 Jun 2009 | by staff

Associated British Foods 72.81 20 The Game Group 72.69 21 WHSmith 72.43 22 Tesco 72 ...

Campaigns: Food and drink - Mushrooms are magic for dieters

20 Feb 2009 | by Chris Hall

. SECOND OPINION - CAROLINE KINSEY, DIRECTOR, CIRKLE Promoting food by hyping alleged weight loss ... evidence of success through the consumers' weight loss. It has definitely given me food for thought. ...

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

12 Dec 2008

All eyes were on the UK's Food Standards Agency this week as news emerged of the Irish pork scare....'left in the dark'. HOW I SEE IT - Conall McDevitt, MD, Weber Shandwick Northern Ireland The Food ... , which was only made available on Monday. Safefood, the body responsible for communicating food alerts ... , the Food Safety Authority in the Republic of Ireland was quick off the mark with a full product recall ...

Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

Campaign: Love Food, Hate Waste Client: WRAP (Waste and Resources Action Programme) PR team ... £130,000 Previous research undertaken by WRAP had established that some 6.7 million tonnes of food ... for the foreseeable future. Critically, not only were consumers unaware of food waste as an environmental and economic ...

Holland & Barrett seeks agency to handle CRM account

27 Nov 2008 | by Matt Williams

The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...

Public Sector: Irish food body plans UK comms offensive

21 Nov 2008 | by Matt Cartmell

Irish food and drink organisation Bord Bia has called in agency help to bring the taste of Irish...Eulogy will work on an integrated trade and consumer campaign to promote Irish food and drink ... Bia following a public tender. Eulogy will take on a number of Irish food brands to target the UK market. The brands are yet to be disclosed but are expected to be lesser-known food and drink brands ...

Pizza Express hires comms strategists

20 Nov 2008 | by Ian Darby

great brand built on a real passion for good food and we're delighted they've chosen us to help them ...

Ethical shoppers are torn between food miles and Fair Trade

11 Nov 2008 | by Miranda Fitzgerald

to reduce their food miles and bolster the local economy. But Sainsbury's chief executive Justin King argued...The issue of food miles was an early topic on the green agenda and has really taken off among consumers in the past three years. Food miles describe the distance food travels from producer to consumer. According to international development agency Practical Action food for the UK travels 30 billion kilometres ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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