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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Mindshare wins $100m consolidated Cadbury, Kraft business in Asia

SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods.... The review, which was called earlier this year, follows Kraft Foods acquisition of Cadbury earlier ... for Kraft Foods to date. Mindshare works with Kraft Foods in Southeast Asia, and Cadbury had used a ... relationship with Kraft Foods in these markets." "As integration continues with Cadbury, we wanted to align ...

Trading Places: This week's people moves in advertising, marketing and media

Foods , the organic and natural food company, has appointed Patrick Cairns to the role of chief executive. Cairns' most recent role was as chief executive at upmarket baby food brand Plum Baby ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Mindshare retains Unilever's £700m media business in Western Europe

The regional media account for the multinational conglomerate behind a plethora of consumer product brands in foods, drinks, cleaning agents and personal care products is the largest in the business, with the UK accounting for 150m of spend in the last year alone. Mindshare has also won Unilever's 515 ...

ZenithOptimedia captures Mars planning business

to ZenithOptimedia. "MediaCom will continue to do media planning for Mars chocolate and food divisions." ...

Broadcasters offer advertisers tailored incentives

Last week, Channel 4 announced a 1m fund to en-courage food advertisers to run campaigns on its ... to use C4's endorsement on products. The broadcaster has deliberately targeted the food sector at a time ... basis,' he says. 'Channel 4 hasn't always been a natural fit for FMCG brands, so perhaps targeting food ...

Channel 4 offers food ad subsidies

LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering...The broadcaster's ad sales team has set aside 1m to offer help to new-to-TV or lapsed food ... is a response to food brands' perceived reluctance to increase TV adspend. According to Nielsen ... online promotions. Channel 4's initiative will also allow the advertisers use of its food programming ...

Soil Association runs 'rejoin' push

are currently controlling the future of the world's food. The mailer features an ink illustration, in which ... do you trust to control the future of food production?' and outlines the benefits of belonging ... to food as an albatross, and argued that the focus should be on sustainability. Don said he would 'rather ...

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