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L'Oréal hires former BK marketer Power

Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Digital killed the marketing star

, Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ... to reaching housewives, their target audience, says Jon Goldstone, Premier Foods' outgoing group marketing ... of the fast-food chain's marketing division last February, cutting the UK team from 10 to four people ...

P&G launches digital beauty magazine

food brand, Pringles, to Diamond Foods . ...

Rachel's Dairy appoints HMDG to advertising account

The agency won the account after a competitive pitch against two undisclosed agencies. HMDG will focus on driving awareness and attracting new consumers who have an interest in healthy eating and an appreciation of quality food values. Steve Clarke, Rachel s Dairy marketing director, said: "HMDG really ...

Unilever makes £2.3bn swoop on personal care brands

personal care brands Alberto Culver owns a handful of food and household care brands not alluded ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.