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Identifying the taste setters

are taken off the beaten track, and they are also more likely to consider themselves food connoisseurs ...

Sector Insight: Vitamins and supplements

-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...

Unilever launches global charity foundation

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP...changing world. One where populations are growing, water is becoming increasingly scarce, and where food ...

Frugal shoppers want more than the cheapest price

bit more on their weekly groceries. Some of this spend could be attributed to rising food prices ... well above average food inflation. The biggest increase was seen in the sales of pastry which rose ...

Reckitt profits climb as SSL takeover drives revenues

and personal care, dishwashing and food. Profits increased by 20%, with growth driven by Finish Quantum ...

Most viewers claim not to be swayed by product placement

considered most appropriate to place was milk, cited by 39% of respondents, followed by "other foods" on 38 ...

Kraft commits to upping its adspend

growth trajectory". She said: "Kraft Foods is a much stronger company than it was just four years ago ...

Unilever chief to warn over global crisis in food output

Unilever's chief executive Paul Polman is expected to announce that the global crisis in food

Sainsbury's leapfrogs Asda after storming Christmas

of Sainsbury's said much of the growth was driven by its own-brand Taste the Difference range, and non-food ... of over 1,000 products enabled customers to enjoy great quality food at affordable prices over the festive ... , and sales of our smoked salmon, all of which is RSPCA Freedom Food certified, grew 16% on last year." Non-food ...

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.