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Procter & Gamble brand Fairy Liquid has appointed Annabel Karmel, the children's cookery book author and TV cook, as its ambassador in an effort to reinforce its long-running family message.
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
Unilever's chief executive Paul Polman is expected to announce that the global crisis in food
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
. The task facing him should not be underestimated: volume sales of frozen food are on the wane, with many seeing it as a relic of the 70s, a view not lost on den Hollander. 'Our focus is on frozen food ... , which is the other dominant player in the frozen-food and ready meal-category. NPD has been increasing ...
of voluntary guidelines on how food and drink products should be marketed to children...of the problem or that defining 'less healthy foods' is a meaningful concept in isolation from lifestyle. Even ... regulations and food-labelling rules are a reflection of EU laws. There is little scope for EU countries to go ... of touchpoints that should be taken into account. We do need to take a responsible approach to food marketing ...
offers on perishable food in favour of half-price offers under plans to reduce the amount of food Britain...The proposal is contained in a major food policy review by the Department for the Environment, Food and Rural Affairs, published yesterday. The government wants retailers to phase out bogofs on "short life, perishable food items" to help meet a target to reduce food waste between 2010 and 2015 ...
. SECOND OPINION - CAROLINE KINSEY, DIRECTOR, CIRKLE Promoting food by hyping alleged weight loss ... evidence of success through the consumers' weight loss. It has definitely given me food for thought. ...
The changes bring the CAP Code in line with new European legislation on nutrition and health claims made on foods. This piece of legislation aims to protect consumers from misleading or false claims. Because the changes to the CAP code reflect changes in the law, they come into force ...
All eyes were on the UK's Food Standards Agency this week as news emerged of the Irish pork scare....'left in the dark'. HOW I SEE IT - Conall McDevitt, MD, Weber Shandwick Northern Ireland The Food ... , which was only made available on Monday. Safefood, the body responsible for communicating food alerts ... , the Food Safety Authority in the Republic of Ireland was quick off the mark with a full product recall ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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