to remove filtersZenithOptimedia captures Mars planning business
23 Feb 2009 | by Ian Darby
to ZenithOptimedia. "MediaCom will continue to do media planning for Mars chocolate and food divisions." ...
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GSK calls pitches for NiQuitin and Alli
09 Apr 2009 | by Caroline Lovell
, WCRS was appointed to handle the 30 million pan-European advertising account for Alli, GSK's Food ...
Waitrose releases Valentine's print campaign
06 Feb 2009 | by Kate Nettleton
The ads, which each communicate that Waitrose has "everything you need for a romantic Valentine's weekend", were created by Miles Calcraft Briginshaw Duffy. Each execution features a food product from b arnaise butter on a steak, icing sugar on a souffl , smoked salmon on scrambled egg and the bubbles in a ...
The Work: New Campaigns - UK
06 Feb 2009
and dairy UK, Kerry Foods Brief: Refresh the brand in the eyes of mums and kids Creative agency: Fallon ...
The Work: New Campaigns - UK
06 Feb 2009
and dairy UK, Kerry Foods Brief: Refresh the brand in the eyes of mums and kids Creative agency: Fallon ...
ASA rules against Hovis ad
28 Jan 2009 | by Hadassah Nymark
Shredded Wheat and 2 slices of medium sliced Hovis Wholemeal. Premier Foods Group said that its intention ...
CAP publishes changes to non-broadcast ad code on food claims
19 Jan 2009 | by Caroline Lovell
The changes bring the CAP Code in line with new European legislation on nutrition and health claims made on foods. This piece of legislation aims to protect consumers from misleading or false claims. Because the changes to the CAP code reflect changes in the law, they come into force ...
Euro RSCG loses its Aunt Bessie's work
15 Jan 2009 | by Caroline Lovell
, Aunt Bessie's Scones and Aunt Bessie's Yorkshire Puddings, owned by Tryton Foods, and Aunt Bessie ...
Anchor cow takes Steve McQueen Great Escape role
14 Jan 2009 | by Staff
, Anchor brand manager, Arla Foods Brief Communicate that Anchor is the free-range butter brand ...
Ofcom review: "Junk-food rules are working"
17 Dec 2008 | by Staff
LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third...that year. It found that the amount of advertising for food and drink high in fat, salt or sugar seen ... are seeing 69 per cent fewer ads using cartoon and film characters to advertise food, but 22 per cent more ... in advertising revenues and a 6 per cent decline in food and drink advertising revenue. Most other digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
