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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

that work, both then and now? How can brands be so elastic? Is there something about putting food ...

Creativity in numbers

27 Apr 2010 | by David Tiltman

it was bottom of the (agency's) food chain,' he claims. 'It would issue a brief and weeks later it would get ...

ASA study finds food ads comply with childhood obesity code

11 Dec 2008 | by Miranda Fitzgerald

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a..., accounting for eight out of ten of the breaches. The code stipulates that food and drink ads must ...

Rick Stein launches food range

10 Dec 2008 | by Alex Brownsell

LONDON - TV chef Rick Stein is rolling out a series of branded preserves and chutneys at department store retailer Selfridges.

Choosing the right brand ambassador

09 Dec 2008 | by Alex Brownsell

of brands ranging from fast-food chains to washing detergents. The licensing market's current characters ...

Brand health check: Tesco

02 Dec 2008 | by Ed Kemp

Tesco is ubiquitous in British family life - whether it is selling you its food, financial services, mobile networks, broadband, or furniture, or providing computers and sports equipment for children's schools. But is the UK's biggest retailer catching the cold that appears to be spreading ...

The Marketing Profile: Ed Culf of General Mills

02 Dec 2008 | by Gemma Charles

as consumers seek out warming comfort foods. Just three months into the job, 38-year-old Culf displays a ... -biggest food comp-any in the world, because its non-US business accounts for just a quarter of its revenue ... . Other developments in the UK include the planned launch of a range of Chinese food dinner-kits under ...

Sector Insight: Pet Food and petcare retailing

02 Dec 2008 | by Jane Bainbridge

expansion in the market for pet food and petcare products, where product development trends closely mimic ... , gifts and services such as grooming continues to widen. Pet food mirrors the trends seen in groceries ... on pet food and petcare rose 14% between 2003 and 2007, and Mintel predicts that the market will reach a ...

Plum offers complete baby food range online

26 Nov 2008 | by Gemma Charles

LONDON - Plum, the premium organic baby food, is selling its entire range online for the first time

Heinz parts company with babyfood marketing director

25 Nov 2008 | by Gemma Charles

A spokesman for the food company confirmed that Pike left earlier this month to move on to new challenges'. He stressed that she had not been made redundant. Jane Jeffreys, who has recently returned from maternity leave, is replacing her. She previously held the same position on its soup portfolio. Matt Cullum ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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