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on advertising. We show how advertising affects our society, culture and economy. In the debates around food ...
From frozen food and biscuits to fashion chains and a bicycle retailer, private equity funds have...director and ex-head of food at Marks Spencer. He says the fund looks to buy mid-sized family ...
't a brand manager? A restaurant critic. Food is a passion of mine and I love eating out. To get ... 's your favourite pub? The Harwood Arms in Fulham for food and The Castle in Holland Park for drinking ...
Daryl Fielding, vice president, marketing, Kraft Foods Europe, is driving a cultural shift..., but Fielding, the vice-president marketing at Kraft Foods Europe, indulges her love of chocolate as she pleases ... that there is no such things as unhealthy foods, just unhealthy diets , her sweet tooth doesn t seem to be having any adverse ... was shortlisted this year, but didn t win. One entry was its US campaign for Greek food brand, Athenos, featuring ...
Earlier this year, some critics said the execution was failing to engage consumers . However, Daryl Fielding, vice-president, marketing for Kraft Foods Europe, said consumers now "absolutely love it". Fielding told Marketing: "Anything interesting will always have its detractors. You do something different ...
17-year stint working across Unilever's food and drink brands. Has he found the consumer landscape ... manager, food and beverages division, Unilever 2001-2004: Director of marketing and communications ...
Phil Chapman, chief marketing officer at Kerry Foods, believes this is the time for marketers...Phil Chapman, chief marketing officer at Kerry Foods, describes himself as a 'fixer and builder ... restructuring at Kerry Foods, which owns the Wall's and Richmond sausages, Cheestrings and Mattessons brands ... changed, and we've raised the ambition of the marketing department.' Kerry Foods 'now works on fewer ...
. Tremendous. Cannes-tastic. Cannes-dabi-dozi-tastic. Beautiful food. Tasty people. Is that the right way ...
month, Morrisons poached Arla Foods' top marketer Danny Micklethwaite to take up the newly created ...
weighing up different options in terms of, say, the food or clothes we buy, most of us reach for the same ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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