Magimix 'Only the strong survive' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
21 Jul 2009
The campaign plays on the Darwinian notion of 'the survival of the fittest' and centres on the dynamics and food chain within the animal kingdom. Lions, monkeys, crocodiles and parrots are crafted out of strawberries, melon, courgettes, carrots, cucumbers and so on in this colourful, organic representation. A ...



