01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
21 Jul 2011
| by Alex Brownsell
17-year stint working across Unilever's food and drink brands.
Has he found the consumer landscape ...
manager, food and beverages division, Unilever
2001-2004: Director of marketing and communications ...
17 May 2011
| by Nicola Clark
business grappled with rising food prices, which have placed significant pressure on the UK market ...
. Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ...
on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...
24 Aug 2010
| by Sarah Johnson
to make the most of what s left of the summer. The supermarket advertises deals on BBQ foods until ...
12 Aug 2010
| by Sarah Johnson
Supermarkets compete in the pages of today's papers with offers on luxury foods while also pushing
11 Aug 2010
| by Sarah Johnson
McDonald's runs an offer for a free coca-cola glass, advertising in The Sun. The giveaway follows similar offers which have proved successful for the fast food branch as customers aim to collect the set.
The Guardian's piece on Greggs , on which follows the appointment of a new PR agency ...
06 Aug 2010
| by Sarah Johnson
Frozen food, however, is back on the shopping list after a run of ads promoting deals on fresh fruit. Nisa advertises deals on Birds Eye frozen foods in The Sun, while M S advertises a "3 for 2" offer on frozen food in several papers.
Sainsbury s tempts readers with the promise of a ...
03 Aug 2010
| by Sarah Johnson
in response to a documentary featuring Battersea Dogs Home, aired last night on BBC1's Panorama.
Dog food ...
breaking into a factory to retrieve boxes of the food.
American Express takes out a full-page ad ...
27 Jul 2010
| by Sarah Johnson
food and essentials. Morrisons reveals its "pay less on essentials" deals, including fruit ...
21 Jul 2010
| by Sarah Johnson
and The Times advertising offers on pet food to thrifty pet owners.
Specsavers pushes the "stacks of choice ...