And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012, Morrisons
11 Sep 2009 | by Noel Bussey
of lower sales growth on the back of more moderate rises in food prices, as it lifted profits and raised ...
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The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
of the top 10 most-loved brands were related to food and drink. Moreover, two retailers (Tesco and Marks ... the 'most-indifferent' brands list. In contrast, food, consumed by everyone on a daily basis, is a far more ... , and food is the ultimate personal experience. Cheapness This drives a wedge between those who like ...
Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
, but long-term contract activity is flourishing, thanks to the need of food and drinks brands to maintain ...
And in the real world... Ford, Tesco, Whole Foods. Panasonic and more
04 Aug 2009 | by Kate Nettleton
Whole Foods, the organic supermarket, has posted an operating loss of 36 million for the year to 20 September 2008. Despite its parents group, Whole Foods Market Inc, already having to write off nearly 50 ...
And in the real world... Tesco, Jaguar Land Rover, BT, Apple and more
16 Jul 2009 | by Noel Bussey
Johnson, the London Mayor, has warned. Source: Financial Times Northern Foods reported strong sales ...
Consumers tire of price-led promotions and are ready for hope-filled messages
14 Jul 2009 | by Suzy Bashford
revival of retro food brands. Yet some marketers believe consumers are ready for the next stage ... that it offers quality food and value for money. In contrast, Carter says that Asda's relentless price ...
Top 10 puppets in advertising
23 Jun 2009 | by Bill Britt
on shipping out low cost, bulky items like 25 pound bags of dog food. PG Tips - Monkey ...
Carbon Trust survey: Consumers put price, quality and brand before carbon reduction
16 Jun 2009 | by Gemma Charles
; food and drink; and cars. As is to be expected given the economic situation, price was the main ... electronic goods and cars, but not for clothing and shoes and food and drink. Euan Murray, general manager ...
Companies ditch brand extensions to refocus on core business
16 Jun 2009 | by Gemma Charles
big US-based food business, McDonald's, has also suffered its low points. In 2003, the restaurant ... back to basics with a renewed focus on its core business. Food is not the only sector in which tough ... it is clear that some companies have found success by being bold, such as supermarkets growing their non-food ...
Marketing's Power 100 Next Generation 2009
02 Jun 2009 | by Nicola Clark
on Lanc me during a second placement. Kinniburgh's first foray into the food market was at food services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
