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Reinventing marketing: We need to rediscover the real meaning of brand trust

11 Aug 2010 | by Alan Mitchell

of the decisions we make are driven by primeval instincts of attraction (food, sex) or flight (risk, danger ...

Profile: Good nose for business

27 Jul 2010 | by Nicola Clark

of things, from museums to food stores,' she says. 'Everything in life is an inspiration. This is what ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

Channel 4 seeks income from beauty and style portal

08 Jul 2010 | by John Reynolds

The new website is the third in Channel 4 s portfolio of lifestyle sites, after 4Food and 4Homes. The website, channel4.com/4beauty, provides content aimed at getting women to celebrate their bodies and feel ... relaunches of 4Food and 4Homes later this year. ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Marks & Spencer announces achievements through Plan A

10 Jun 2010 | by Joe Thomas

Marks & Spencer has reported a 20% reduction in food packaging as part of its pledge to become...until a sustainable supplier was found. However, the company said that of non-glass food packaging ... reduced by 36 per cent on general merchandise products1 84 per cent of PET food plastic packaging ... or from sources which otherwise protect forests and communities Healthier food now makes up 38 ...

World Cup to benefit only a few retailers

04 Jun 2010 | by Joe Thomas

tournament was 1.5bn. It believes the growth to be driven primarily by inflation, especially in food ... . 1.1bn extra is predicted to be spent on food and groceries during June and July 2010, which ...

Power 100: Next Generation

02 Jun 2010 | by Nicola Clark

of products - from the fast-paced media world of Sky to frozen-food brands McCain and Birds Eye ... -on position. 'Some of our agencies aren't sufficiently down-to-earth to get who the frozen food consumer is ... are not junk food. McCain has sought to achieve this via its 'It's all good' positioning. For someone who had ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

goes into its food - 10 years of improvements in this area made the ad possible. A decision ... -out of Krushems, the fast-food chain's answer to the McDonald's McFlurry. She is backing the launch with TV ads ... -running 'food porn' advertising could be Sharp's way of showing his incoming boss that he still has a few ...

Marks & Spencer reports 2.9% annual revenue growth

25 May 2010 | by Joe Thomas

.6%, and food increasing by 0.3%. It was the first like-for-like growth in food in two years. Internationally ... chairman Sir Stuart Rose conceded in an interview that rival Waitrose had "bested" it in food sales ... , with general merchandise up 9.1% and a food increase of 1.8%. During March, M S revised its food marketing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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