to remove filtersMcDonald's 'breakfast' by Leo Burnett
14 Sep 2009
The fast food chain is claiming to help make early mornings feel a little less early in the new spot which features a range of people doing dopey things because they haven t quite woken up yet. ...
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KFC 'emergency chairs' by BBH
06 Apr 2011
The ad centres on an extended family getting together for a summer lunch in the garden with KFC food. The ad, which was shot in South Africa, was directed by award-winning director and documentary maker Benito Montorio. It follows the family members searching for extra seats. As more people ...
McDonald's 'the big nothing' by Leo Burnett
29 Jun 2009
The campaign aims to communicate to parents about the quality of McDonald's food. ...
KFC 'good things' by McCann Erickson Malaysia
19 Mar 2009
TV campaign - To assert KFC's role in the Malaysian fast food market above its competitors....TV campaign - To assert KFC's role in the Malaysian fast food market above its competitors. ...
KFC 'secret ingredient' by Bartle Bogle Hegarty
17 Mar 2009 | by Kate Nettleton
KFC has revealed that the secret ingredient of its fast food is fresh chicken in a new docu
McDonald's kicks off grassroots football push
02 Apr 2012 | by Sara Kimberley
executive Jim Skinner announced he was retiring from the fast-food chain after seven years in the role ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Hands, followed by the prize giving ceremony before more food, cocktails and music from live band ...
McDonald's opts for a pedal-powered festive push
29 Nov 2011 | by Sara Kimberley
and buying. Last month, the fast-food giant launched a musical-themed TV ad that portrayed its key ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
19 Oct 2011
foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...
McDonald's in fresh push to combat 'McJob' perceptions
25 Nov 2010 | by Sarah Shearman
The "Meet our people" campaign by VCCP is part of a long-running effort started in 2006 to dispel misconceptions about working at the fast-food restaurant chain. It has created in-store and print ads to run across education titles, including TES and The Guardian's Education section, for four weeks. The ads ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
