The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate...The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
The maker of organic baby and toddler foods has called in Bottle PR to handle the brand's UK PR....Vann when she saw a gap in the baby food market for food that used only organic, natural ingredients. Organix pledges to make nutritious food for babies and young children, with a no junk promise for its ... the word go and its enthusiasm reflects our passion and drive for real good food for children. After ...
. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...
China's state-owned Bright Food company has taken a controlling interest in Weetabix...Bright Food announced today (4 May) that it had acquired a 60% majority stake in the Weetabix Food Company. The deal values the Weetabix business at 1.2bn. As part of the deal, Bright Food has also ... extend the business into China in partnership with Bright Food." Follow John Reynolds on Twitter ...
Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli
Kettle Foods, the owner of the Kettle Chips brand, is on the hunt for a consumer agency....The brand, which appointed Westgate Communications in 2009 to handle its consumer PR and seasonal launches of its new varieties, has already shortlisted a number of agencies. Kettle Foods confirmed that the pitch process was under way but declined to give details of the brief. However, the brief is understood ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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