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Depaul UK 'iHobo' by Publicis London

Called iHobo and free to download from iTunes , the Tamagotchi-like app requires users to take responsibility for a homeless man who sends alerts related to subjects such as food and money. If the user does not take good care of the iHobo, or makes the wrong decisions based on the alerts, the life of the virtual ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Trading places: this week's people moves

McDonald s chief executive Jim Skinner is retiring from the fast-food chain after seven years ...

Trading places: this week's people moves

director Douglas Lamont . ( Marketing ) Pizza and biscuit-maker Northern Foods has appointed its ...

MAGAZINE ABCs Jan-Jun 2011: Top 100 magazines at a glance

.4% 5 Tesco Real Food 1,216,875 4.1% -2.7% 6 Morrisons Magazine 1 ... Good Food 294,720 -11.3% -3.6% 42 TV Times 290,303 -6.2% -0 ...

Eblex signs UKTV sponsorship deal

The English Beef and Lamb Executive has signed a deal to fund Matt And Allegra's Big Farm, a food...The body will fund the format's second series, which is fronted by the ex-England rugby player Matt Dawson and chef and Leon co-founder Allegra McEvedy. It will premiere on pay-TV channel Good Food in the autumn. The show follows the 2008 series Mitch And Matt's Big Fish , which was funded by Young ...

M&S commits £3m to sustain Britain's fish stocks

. Accordingly, its launch coincides with the rollout of a new bag design and Forever Fish branding in food halls and on its ready meals, Food To Go and frozen products. The retailer has promised to give 1m to charity ... Willgoss, M S's head of food technology, said: "Already 90% of the wild fish we sell is in line with our ...

Oxfam launches global 'grow' campaign

there is enough food in the world to feed everyone....' strategy, which calls on international governments and businesses to reform the global food market ... . The bold copy headline reads "Grow. Table for nine billion" and is followed by the words "Food. Life ... proud of 'Grow', a game-changing campaign that is the first of its kind to frame global food issues in a ...

Millie's Cookies launches charity X Factor cookies

, the operator of food and beverage brands in travel locations. ...

Government looks to brands to fund £250m health scheme

for reduced-rate gym and swimming sessions, and healthy food and drink. To redeem the vouchers, consumers ... Responsibility Deal with five strands centring on food, alcohol, physical activity, health at work and behaviour change. At the same time, it will announce agreements on further reformulation of food, better ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.