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National Trust 'MyFarm' by Dare

11 May 2011

The 60 second ad aims to drive traffic to the MyFarm website, www.my-farm.org.uk. MyFarm experiment aims to connect people with how food is produced. For a 30 annual subscription, people take control of a farm on the Wimpole Estate in Cambridgeshire by voting on issues to do with the everyday ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...

James Murray resigns from Fleishman-Hillard

18 May 2012 | by John Owens

+Knowlton Strategies . Fleishman-Hillard also recently won the PR and social media account with Symington s foods ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Trading places: this week's people moves

23 Mar 2012 | by Daniel Farey-Jones

McDonald s chief executive Jim Skinner is retiring from the fast-food chain after seven years ...

Labour seeks ban on junk-food ads

15 Mar 2012 | by Our Parliamentary correspondent

The advertising and food industries face another battle after the launch of a campaign to ban junk-food...are still exposed to the same amount of ads for unhealthy foods because they also watch programmes aimed ... Abbott, Labour's public health spokeswoman, said: "Children should be protected from junk-food ... to the volume, visibility and content of food ads. "We're more than playing our part in driving real ...

Warburtons calls in Cohn & Wolfe to challenge health concerns over bread

01 Mar 2012 | by John Owens

of our vision of becoming one of the world's best family food businesses,' France said. Director ...

Flack's Week: 17 February

17 Feb 2012

care about the food they are serving and will give you the best tips. What's the damage? Lunch ...

Trading places: this week's people moves

27 Jan 2012 | by Daniel Farey-Jones

director Douglas Lamont . ( Marketing ) Pizza and biscuit-maker Northern Foods has appointed its ...

RSPCA begins hunt for creative agency

01 Dec 2011 | by Anne Cassidy

The RSPCA is looking for an agency to handle an advertising campaign around food labelling....It has contacted shops with a brief to create a drive to promote higher welfare standards for animals reared for food. The review follows the recent appointment of Total Media to handle media planning and buying for the Freedom Food, the charity's farm assurance and food-labelling scheme ...

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