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Phones4U horror spot tops 2011's most complained about ads

the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...

Labour seeks ban on junk-food ads

The advertising and food industries face another battle after the launch of a campaign to ban junk-food...are still exposed to the same amount of ads for unhealthy foods because they also watch programmes aimed ... Abbott, Labour's public health spokeswoman, said: "Children should be protected from junk-food ... to the volume, visibility and content of food ads. "We're more than playing our part in driving real ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...

Unilever launches global charity foundation

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP...changing world. One where populations are growing, water is becoming increasingly scarce, and where food ...

MAGAZINE ABCs Jan-Jun 2011: Top 100 magazines at a glance

.4% 5 Tesco Real Food 1,216,875 4.1% -2.7% 6 Morrisons Magazine 1 ... Good Food 294,720 -11.3% -3.6% 42 TV Times 290,303 -6.2% -0 ...

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Moody Britain 2010: Putting the pieces back together

, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...

Marketing's Field Marketing League Table 2009

, but long-term contract activity is flourishing, thanks to the need of food and drinks brands to maintain ...

Biggest brands: Top 100 global brands by value 2009

in sales of organic food has been well documented, consumers are rewarding themselves with treats such as fast food, cigarettes and alcohol. In line with this, McDonald's (+34%), Marlboro (+33%) Budweiser (+23 ...

Biggest brands: Top 100 online advertisers 2009

display advertising is the FMCG sector. Food, cosmetics and toiletries and drink brands barely mustered ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.