Food Standards Agency 'full of it' by MWO
05 Oct 2009
The 3million salt awareness campaign, which has angered a number of food manufacturers, aims to reduce the publics daily consumption of salt to 6g by next year. ...
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Action Against Hunger 'love food, give food' by Dare
27 Jun 2011
Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which...Food, Give Food website , Action Against Hunger will provide hosts with a Dinner Party Pack ... Mazzei. A second campaign, Eat Out , appeals to restaurants, pubs and cafes to add the Love Food, Give Food logo to their menus and encourages diners to eat at over 500 participating restaurants, including ...
Food Standards Agency 'full of it' by MWO
05 Oct 2009
The 3million salt awareness campaign, which has angered a number of food manufacturers, aims to reduce the publics daily consumption of salt to 6g by next year. ...
Government warned on reliance on food industry in obesity fight
20 Apr 2012 | by Sara Luker
The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ... were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...
Chewits internet game dodges food pressure group complaint
14 Mar 2012 | by John Reynolds
The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...
Organic food brand Plum Baby calls in Finn PR after being dumped by Bondy
20 Dec 2011 | by Sara Luker
Organic baby food brand Plum Baby has concluded its search for a PR agency after Bondy Consulting...share of the baby food industry. The company was launched in 2006 by Susie Willis, a former chef ... , corporate and trade PR for the food manufacturer for three and a half years, decided to resign the account ... s stable of baby food products and will include digital, traditional media relations, SEO and social media ...
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
The Advertising Association (AA) is understood to be preparing a research project into the food...The AA's food division, the Food Advertising Unit, is believed to be conducting a study ... up criteria for good practice in food marketing. The 'Responsibility Deal' has so far concentrated on encouraging people to eat fruit and vegetables, working with stakeholders such as fast-food brands ...
FSA selects Dare to tackle food safety
03 Nov 2011 | by Anne Cassidy
The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ... on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...
Department of Health makes calorie reduction call to food industry
13 Oct 2011 | by Gemma Charles
that calls on commitments from the whole of the food and drink industry. As Marketing exclusively ... of calories we consume is essential. It can happen if we continue action to reduce calories in everyday foods ... implementing a calorie reduction pledge in the Responsibility Deal Food Network. The 'Call to Action ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
