Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
, fashion designer Zandra Rhodes CBE, food writer and chef Gizzi Erskine; and interior designer Kelly Hoppen ...
Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
misleading to suggest readers could meet all their family s food needs for a week for 50 ...
Labour seeks ban on junk-food ads
15 Mar 2012 | by Our Parliamentary correspondent
The advertising and food industries face another battle after the launch of a campaign to ban junk-food...are still exposed to the same amount of ads for unhealthy foods because they also watch programmes aimed ... Abbott, Labour's public health spokeswoman, said: "Children should be protected from junk-food ... to the volume, visibility and content of food ads. "We're more than playing our part in driving real ...
Chewits internet game dodges food pressure group complaint
14 Mar 2012 | by John Reynolds
The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint
15 Feb 2012 | by Sarah Shearman
Food & Farming, which said a Facebook game for Kellogg's Krave cereal encouraged unhealthy eating...and jumps, to chase pieces of chocolate. The game was also available for smartphones. The food pressure ... that Children's Food Campaign (CFC) was filing what it called a "super-complaint" to the ASA, about Krave , as well as Nesquik and Cadbury s Buttons, as part of a move to curb the online marketing of "junk food ...
RSPCA begins hunt for creative agency
01 Dec 2011 | by Anne Cassidy
The RSPCA is looking for an agency to handle an advertising campaign around food labelling....It has contacted shops with a brief to create a drive to promote higher welfare standards for animals reared for food. The review follows the recent appointment of Total Media to handle media planning and buying for the Freedom Food, the charity's farm assurance and food-labelling scheme ...
Anti-poverty campaigners launch George Osborne satire
22 Nov 2011 | by Matthew Chapman
) and runs until Christmas. The series comes ahead of next year's vote on regulation of food speculation by banks in the European Union as speculation on food prices drives food costs higher and creates poverty ... year's vote on regulation of food speculation by banks in the European Union as speculation on food ...
FSA selects Dare to tackle food safety
03 Nov 2011 | by Anne Cassidy
The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ... on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
